Friday, August 5, 2011

Swiffer the women's dream cleaner









In our society just as much as we dirty and mess things up we have to clean it up just as much, so cleaning products are in high demand. Connecting cleaning with the idea of making things quicker and efficient, Procter and Gamble created a line of cleaning products back in 1999 called Swiffer. Swiffer has varies of products that are very useful in the household and that all come at a affordable price, but that catch is that must continue to purchase replacement refills and pads over the life of the product. I would say that Swiffer products are a great creation and it allows one to replace the traditional broom and mop; however, the products is heavily gendered based to women throughout its marketing.
As you are watching TV have you actually watched and paid attention to one of the Swiffer commercials that are shown quite a lot. Well I have, and I realized that all of their commercials have the same format where a woman is using one of the Swiffer products, and the commercial constantly tries to compare the Swiffer products to a old mop or broom. In these commercials the announcer would always say“Once you switch, you’ll never go back." In Sut Jhally’s article Image-Based Culture she states” Many commercial messages use images and representations of men and women as central components of their strategy to both get attention and persuade” (Jhally,253). The representation of women in Swiffer’s commercials is very vital component on how they are marketing their products to women. These commercials rarely have men in them and if they do the only purpose of the man would be to a spectator to the women using the Swiffer product to clean the house.

“Swiffer gives cleaning a whole new meaning”, that is one Swiffer’s present day slogans that is often written on their products and said during their commercials. Giving the stereotype that women are the ones that do all the cleaning throughout the household, Swiffer not only markets its product to women they even create them for women. Swiffer products are these lightweight yellow or light green tools that are marketed to make cleaning better. In a article called Cosmetic: A Clinque Case Study , it  states “ An important factor in the different presentations of products for men and women is colour, a distinction by which gender stereotypes are reinforced” (Kirkham and Weller, 269). Though Swiffer products are not pink and purple, all of the products are light colors which mean they are represented more for women. Combining the light colors of the products and the female dominated commercials of Swiffer products is goes to show that Swiffer is heavily marketed to women and only women.

Jhally, Sut. "Image-Based Culture: Advertising & Popular Culture." Gender Race and Class in Media. Thousand Oaks: Sage Publications, 2003. 249-57. Print.

Kirkham, Pat, and Alex Weller. "Cosmetics: A Clinique Case Study." Print. Rpt. in Gender, Race, and Class In Media. Ed. Gail Dines and Jean M. Humez. 2nd ed. Thousand Oaks: Sage Publications, 2003. 255. Print.

Photograph. Swiffer Product. Web. 5 August 2011. http://gringationcancun.files.wordpress.com/2010/11/swiffer.jpg

Photograph. Swiffer Product. Web. 5 August 2011. http://www.worstedwitch.com/pix/2006/04/12/swiffer.jpg

Photograph. Swiffer Product. Web. 5 August 2011.

Photograph. Swiffer Product. Web. 5 August 2011.

Photograph. Swiffer Product. Web. 5 August 2011. http://upload.wikimedia.org/wikipedia/en/1/1f/Swiffer-logo.jpg

Photograph. Swiffer Product. Web. 5 August 2011. http://swiffercouponsx.com/wp-content/uploads/2011/05/swiffer-coupon.jpg

10 comments:

  1. Good work Quay, this was a good post.
    Things you did well:
    -Your collage was done well. when I was putting together my pictures I had a hard time getting them to look good but yours looked great and represented you post well.
    -I also liked you first paragraph. Giving the reader a little background information on the product you were talking about was a great idea

    Thins to work on:
    -There were a couple grammatical errors such as one of you sentences is a question and it ends with a period. Just a couple minor things like that.
    -The last paragraph you talk about gendered colors. You say its not pink and purple but still represented for women. I think you should have gone a little deeper into this and explained a little more about this.

    ReplyDelete
  2. Hi-
    I would love to comment extensively on everyone's blog posts!!! Please read the updated "Welcome" message on SOCS for the detailed reason for why it's taken me so long to comment on, and also grade these assignments! I rather post it there instead of here :o)

    I hope you'll understand that, in the interest of getting your grade submitted to PAWS by tomorrow, the commenting will have to be skipped and all feedback will be on SOCS in the rubric for this assignment under "Assessments."

    I hope you enjoy the rest of your summer!!!
    Take care,
    Jessie

    ReplyDelete
    Replies
    1. https://www.vistalandinternational.com/blog

      Delete
  3. Assignmentservicerating is best reviews site.We at Top Quality Assignment believe that there is no shortcut to success and to attain success, hard work, dedication, and commitment must be present.AllAssignmentHelp.com reviews  best reviews site.AllAssignmentHelp reviews 

    ReplyDelete
  4. Take essay help from professional Essay writers from IrelandAssignmentHelp.com and stay relax of all your academic tensions. Our team of native writers from Ireland with guide you with all the tough topics in this discipline.

    ReplyDelete
  5. Buy buy apple accessories online at low prices
    Shop online for Apple Accessories at Saysal with options like Free Shipping across world.

    ReplyDelete
  6. Wow. Thank you very much for sharing this informative and useful post.


    OUR MISSION

    We are a brokerage built on unrelenting dedication and authentic experience.

    Our ambition and enthusiasm for Real Estate have been a large factor in our brokerage’s success, however, it is the people that we are truly passionate about. Our mission is to provide you with the Real Estate of your dreams and that's what truly drives us forward.

    Demetre Politis Biography

    Award winning Real Estate professional Demetre Politis has over 26 years of experience selling Real Estate in the U.S. and Canada, Demetre now focuses in Greece and the rest of Europe with a vast knowledge of many areas and their differing realities.

    A dynamic individual, Demetre strongly believes in the potential of hard work and persistence. In 2015, he became the TOP PRODUCER in sales for Wrenwood Realty Inc. And in 2009, he became the recipient of the REMAX PLATINUM CLUB AWARD, recognized by the distinction amongst the TOP 1% IN REMAX in the industry. Additionally, Demetre is part of a select group of individuals in North America to have successfully completed the Leader's Edge Training. As he regularly participates in continuing education courses, Demetre is able to steadily upgrade and sharpen his expertise on the industry.

    An Broker/Agent with a true passion for Real Estate, Demetre chose the Real Estate industry over a career as a medical professional. After having graduated with honours in the Bachelor of Science and Bachelor of Science Pharmacy programs at the University of Toronto, Demetre shifted his career direction. His reason for delving into Real Estate was because it offered him the opportunity to explore what he loves most about homes: architecture, design, business and the art of selling. His passion has certainly lead him to success as Demetre reached the TOP 1% AT REMAX. Since then Demetre has opened his own brokerages, Realty Show Time and Wrenwood Realty and is now the Broker of Record/Owner of his own companies.

    Demetres’ approach to Real Estate is honest and integral, always putting the needs of his clients first. He truly enjoys getting out there and working with people to provide them with the perfect choice. As a result, a strong bond is often developed. His main mission has always been to create an environment of trust, respect and collaboration with his clients.


    Get More Information and visit our websites Click

    ReplyDelete
  7. https://gpcquayb.blogspot.com/2011/08/swiffer-womens-dream-cleaner.html?showComment=1621997675406#c988046165339413492

    ReplyDelete
  8. Your collage was done well. I really appreciated your ideas and thoughts. I am your regular visitor because you are providing us such an useful content. VPN meaning in hindi. Are you interested to know the meaning of vpn then visit my website to get useful information.

    ReplyDelete